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Is paid media killing social media?

The 88 Creative crew recently attended a panel discussion on the changing nature of influencers held by Cision (thanks for a very entertaining evening by the way). A conversation point that came up was...

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Paid vs Earned vs Owned Media.

There are a lot of buzzwords floating around our industry these days: integration, dynamic, content curation, selfies… Then there’s a big one: paid vs earned vs owned media. It’s kinda fun that the...

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10 Digital Marketing Buzzwords Explained

Every industry has their own set of phrases, terms and buzzwords that silver tongued professionals spout at any given opportunity. Digital marketing is no exception, and with the industry constantly...

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Kickstarter is coming to Canada: here’s how to not screw it up

So, Kickstarter is launching in Canada September 9th, but potential entrepreneurs can get the jump start on creating their kickstarter campaigns now. This gives entrepreneurs and startups a massive...

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